One of the few kick-ass feminist publications produced by and for a younger generation, here’s their mission:
We seek to be a fresh, revitalizing voice for feminism, one that welcomes complex arguments, showcases witty and whip-smart critiques of popular culture, and refuses to ignore the contradictory and sometimes uncomfortable details that constitute the realities of life in an unequivocally gendered world.
We seek to formulate replies to the sexist and narrow-minded media diet that we all–intentionally or not–consume. It’s about critically examining the images of things like femininity, feminism, class, race, and sexuality that are thrown at us by the media. And by media, we mean TV, movies, books, magazines, the music world, advertising, fashion, the web–and also the messages that are sent through the news media, in schools, and on the streets.
We seek to forge connections between the sociocultural messages we get and the commercial agendas of who’s behind them. It’s about creating a dialogue–making people aware that the dissenting views they hold are, in fact, shared by many. It’s about asking ourselves and each other questions: Where are the places in the mass media that don’t insult our intelligence? How can we get more of them?
First the bad news: The print publishing industry as a whole is staring into a void. Across the board, newsstand magazine sales are in a slump, subscriber numbers are down, and paper and postal costs continue to rise. But it’s not magazines like US Weekly or Vogue that you’ll see disappearing from the newsstands—they have the parent companies and the resources to weather industry ill winds. It’s the small, independent magazines like Bitch that will disappear, because the odds are already stacked high against us. And simply put: We need to raise $40,000 by October 15th in order to print the next issue of Bitch.
Now the good news: While it’s true that $40,000 is a lot of money, we know the number of you Bitch supporters is in the hundreds of thousands. And we’re asking each of you who values independent, nonprofit media and intelligent feminist cultural analysis to contribute what you can to ensure that Bitch thrives. And while we can’t say what form Bitch will take in the future (our direction will depend, in part, on your feedback), we can say that we’ve been hard at work to find an innovative publishing model that will allow us to maintain the spirit and integrity of Bitch while also reflecting the changing world around us.
As a nonprofit, reader-funded media organization, our fate really is—and always will be—in your hands. We don’t need a parent company. We just need you!
::: Please help us continue this important work by donating, subscribing and sharing this message :::
P.S. Doesn’t the woman in the video on the left look a lot like Gina Myers?